How a collective can educate, develop and connect with new customer groups through collaboration.
Susan Bishop will talk about the challenges faced by ethical and sustainable fashion brands in a competitive market.
From fibre production to finished garment, Susan will discuss how important it is to tell a new story about fashion. From ‘upcycling’ waste materials to zero waste design, new strategies are needed to close the loop in the fashion system.
A new generation of students are free to think about new approaches using new materials, innovative ways of working and creating new business models.
She will present case study material about how one independent retailer, The FAIR Shop has formed a collective to showcase local and national sustainable brands. Collaborations can strengthen the brand mission and develop and connect with new customer groups by providing experiences to engage customers in a retail context.
- Ethical and sustainable fashion
- Fashion retail marketing
- Experiential retail
- Pop-up store test marketing
- Sourcing ethical and sustainable fashion brands
Museum of Brands 19th October 7pm via Zoom. Tickets available online.